AOE Digital University
Welcome to AOE Digital University, a central place to learn key best practices and tips for implementing digital marketing and social media campaigns. Topics presented include Google Analytics, website metrics, social media and digital marketing. Content is presented in short videos and blogs, making it easy to earn your AOE Digital University badge!
Once you have read through the provided resources, try out our quizzes—and if you are confident in your digital marketing prowess, take the final exam for a chance to win an AOE mophie® Power Boost 10,000 mAh Power Bank!
Digital Strategies and Tools
Your digital marketing campaign should be a coordinated series of online actions to achieve a specific objective or set of objectives. In business, these objectives can range from increasing brand recognition and driving website traffic to generating leads or boosting sales.
Your social media strategy is an important part of marketing communication efforts. If effectively planned and implemented, social media can help engage your audience and effectively deliver marketing messages.
Artificial intelligence (AI) is revolutionizing the way we live and work, with its transformative potential spanning across industries. By preparing for the era of AI, we can unlock its immense potential and harness its power to drive innovation and solve complex challenges.
Websites, SEO and Analytics
Your website is a powerful tool that creates new ways for you to interact with your clients and members. Deliver your key messages to your audience with the use of a well-designed website.