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AOE Digital University

Welcome to AOE Digital University, a central place to learn key best practices and tips for implementing digital marketing and social media campaigns. Topics presented include digital strategies and tools, social media, metrics and analytics, websites and SEO, artificial intelligence and marketing trends. Content is presented in short videos and blogs, making it easy to learn and apply new skills.

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Once you have read through the provided resources, challenge yourself with our quizzes to test your digital marketing knowledge and gain valuable insights!

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Digital Strategies and Tools

​Your digital marketing campaign should be a coordinated series of online actions to achieve a specific objective or set of objectives. In business, these objectives can range from increasing brand recognition and driving website traffic to generating leads or boosting sales.

Social Media

Your social media strategy is an important part of marketing communication efforts. If effectively planned and implemented, social media can help engage your audience and effectively deliver marketing messages.

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Artificial Intelligence

Artificial intelligence (AI) is revolutionizing the way we live and work, with its transformative potential spanning across industries. By preparing for the era of AI, we can unlock its immense potential and harness its power to drive innovation and solve complex challenges.

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Websites, SEO and Analytics

Your website is a powerful tool that creates new ways for you to interact with your clients and members. Deliver your key messages to your audience with the use of a well-designed website. 

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