Social Media

Part 2 picks up where we left off, covering the final three trends. This second installment shifts from content to infrastructure, focusing on what your channels can do beyond publishing: gathering intelligence, expanding into new platforms and getting found through search.

In this blog AOE translates the 2026 trends into recommendations for AEC marketing and communications teams, with a focus on the work that actually moves brand awareness, lead generation and recruitment forward.

An effective social media report isn’t just an exercise in presenting metrics—it’s an opportunity to demonstrate the impact of the social media team’s work, get buy-in or inspire team members and influence future strategies and campaigns

With reporting features built into individual social media channels as well as third-party management platforms, social media managers have performance data at their fingertips.

Have you taken a good look at your social media lately? With year-end approaching, now is the perfect time. Not sure where to start? Our latest blog walks you through step-by-step.

The U.S. Court of Appeals' decision to deny TikTok's petition to overturn a law requiring separation from its China-based parent company, ByteDance, and advises content creators to continue producing short-form videos suitable for platforms like YouTube Shorts, Instagram Reels, and LinkedIn, which has introduced a short video feature.

Thought leadership is about more than just being seen—it's about being heard and making an impact.

For years, search engines like Google and Bing have been the go-to source for finding answers and discovering products. However, social media is now emerging as a powerful alternative.

TikTok has rapidly ascended to the forefront of social media platforms, transforming from a niche app for viral dance challenges to a powerful marketing tool for businesses.

A significant percentage of decision-makers from a wide variety of organizations, spanning mid-market to enterprise levels, have embraced influencer marketing as a pivotal component of their marketing strategy.

It is widely accepted that in today's digital landscape, video content reigns supreme on social media. From captivating stories to immersive experiences, videos have the power to engage, inspire, and connect with audiences like never before.

In the realm of digital marketing, LinkedIn stands out as a powerful platform for businesses and professionals alike. With its vast network of 700+ million users, LinkedIn offers a unique opportunity for targeted advertising to reach a highly engaged audience.