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In our first installment of 2026 Social Media Trends for AEC Marketers, we looked at the first four trends from Hootsuite's 2026 Social Media Trends report and what they mean for architecture, engineering and construction (AEC) social media marketing. To recap: Trend 1. Culture and attention are fragmenting—understanding target audiences. Trend 2. Cozy, meaningful and audience-specific content—telling meaningful stories. Trend 3. AI-enabled workflows, with authenticity still

Social media marketing in the architecture, engineering and construction (AEC) industry does not look like social media for consumer brands. The subject matter is more technical, and target audiences are usually organizational decision-makers, association members, recruits and/or stakeholders in the built environment, not impulse shoppers. So when a major trends report lands, the real question is not "What's new?" but "What actually applies to my corner of the industry?" It

As we head into the last quarter of the year, it’s the perfect time to take stock of performance and plan for the year ahead. Chances are your social media programs have fallen into a rhythm of creating, posting, maybe even pulling metrics to make adjustments and then repeating. But without regular check-ups, even the best systems can become stale. A social media cleanup and audit is a powerful way to step out of that cycle to freshen up your brand’s digital presence and ensu

Your organization’s website is often the first point where clients and/or members as well as potential clients and/or potential members...

An integral part of a social media manager’s job is to share key insights with team members and decision-makers. An effective social...

With reporting features built into individual social media channels as well as third-party management platforms, social media managers...

Feb 4 marks the 20th anniversary (well, sort of) of a platform that has helped to shape the digital era. Founded in 2004 as TheFacebook...

The world of social media isn’t slowing down—it’s speeding up. Every scroll, every click, every platform update and new network rollout...